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PR & COMMUNICATION EXECUTIVE - job post

Tech Group AE
3.5 out of 5 stars
Ajman
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Location

Ajman

Full job description

Main Responsibilities:
  • Identify communication gaps and opportunities for company to increase brand awareness to a higher level and support the development of communication strategies including PR, media, digital and brand event.
  • Identify needs and priorities on brand building actions.v
  • Being a gate-keeper to ensure brand consistency.
  • Responsible for defining, managing and executing the media plan in collaboration with the local media agency.
  • Brief and manage local media agencies based on the corporate defined media guidelines and communication/brand strategy.
  • Develop PR & Communication strategy for media, press relations, public relations and digital marketing activities to achieve the desired brand outcome for each market.
  • Plan, manage and monitor the yearly communication, PR & marketing budget.
  • Execute print advertisement/advertorials and liaise with relevant agencies and advertisement teams to ensure appropriate positioning.
  • Support digital marketing activities and actively seek new opportunities to promote the brand and increase awareness on different social media channels.
  • Proof read articles and branding for various communication materials for all distribution channels
  • Distribute executive messages, prepare presentations and internal memos, and conduct meetings to share information.
  • Develop print materials and branding strategies for employee use.
  • Establish an internal communications strategy in conjunction with Business Units.
  • Ensure organizational initiatives and projects are successfully communicated to employees and stakeholders
  • Plan, edit and write content for a variety of internal communications mediums, such as a staff intranet, monthly magazine or regular email bulletin including the layout of content
  • Responsible for developing and maintaining good press and public relations to maximize PR coverage and brand exposures of the Tech’s brand across the UAE.
  • Build and maintain relationships with media, PR agencies, bloggers and local influencers to increase PR coverage, brand and product awareness.
  • Execute high quality press events when needed.
  • Actively inform media and key influencers on all subjects relevant to Tech Group with regards to new product and campaign launches, exhibitions, and projects.
  • Deliverables:
    • Top of the mind recall
    • Periodic press releases for new businesses/ projects.
    • Management interviews to be conducted and drafted
    • Group information to be shared with potential and existing clients regularly.
    • Ensure that the marketing collateral is updated as per new information.
    • Education Required:
      • Graduate in Communications and/ Marketing
    • Experience Required:
      • Minimum 5 years of experience in Marketing, PR and Communications UAE
    • Skill Set Required:
      • Strong interpersonal and communications skills.
      • Strong relations in media publications and networks.
      • Ability to take initiative.
      • Strong copywriting skills.
      • Attention to detail.
      • Professional in approach.
      • Send Email to: recruitment@techgroup.ae

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