freelancing jobs

Digital Marketing Executive

Recruitment Requirements | Internal HR Brief

Hiring Priority

Seeking a hands-on Digital Marketing Executive with strong expertise in social media management and content marketing. The candidate must be capable of independently planning, creating, publishing, and managing high-quality content across multiple client accounts.

1. Primary Requirements | Mandatory

• Visa Preference: Candidates holding their own UAE residence visa or a family-sponsored visa are preferred.
• Salary Range: AED 1,500–3,000 per month, plus performance-based incentives linked to mutually agreed KPIs.
• Experience: 1–2 years of practical experience in social media management and content marketing.
• Social Media Management: Ability to plan and manage content calendars, write engaging captions and marketing copy, schedule posts, and maintain consistent activity across relevant social media platforms.
• Content Creation: Hands-on experience creating static creatives, visual content, and short-form videos, including Instagram Reels.
• Video Production: Ability to coordinate shoots, develop video concepts, and produce engaging content aligned with brand objectives.
• Portfolio: Must provide a portfolio or work samples demonstrating content quality, creativity, consistency, and campaign or account performance.

2. Secondary Requirements | Added Advantage

• Basic to intermediate knowledge of SEO, including on-page and off-page optimization.
• Experience using AI tools for content ideation, copywriting, research, and marketing workflows.
• Practical exposure to paid advertising platforms, including Meta Ads and Google Ads.
• Working knowledge of Google Analytics 4 (GA4), Meta Business Suite, and Google Business Profile.
• Understanding of email marketing, campaign creation, and basic automation.
• Ability to independently manage multiple client accounts, deadlines, content schedules, and deliverables.
• Familiarity with professional cameras, Adobe Creative Cloud, Canva, and video editing software.

3. Desired Candidate Profile

• Creative, proactive, organized, and detail-oriented.
• Strong written and verbal communication skills.
• Professional approach to client communication and coordination.
• Comfortable appearing on camera or supporting presenter-led content when required.
• Able to adapt content styles to different industries, target audiences, and brand guidelines.
• Capable of working independently while maintaining quality and meeting deadlines.

4. Recruiter Screening Guidelines

Screening priority: Practical social media management and content creation skills should take precedence over theoretical digital marketing knowledge.

During the initial screening, assess the following:

• Relevant experience: Verify hands-on experience managing social media accounts and creating marketing content.
• Portfolio review: Request examples of Reels, static creatives, captions, content calendars, and previously managed accounts.
• Independent execution: Confirm whether the candidate personally planned and created the content or primarily coordinated with other team members.
• Tools and platforms: Identify the tools used for content creation, scheduling, video editing, analytics, and advertising.
• Client handling: Assess the candidate's ability to manage multiple accounts, follow brand guidelines, and meet deadlines.
• Performance and results: Ask for examples of engagement growth, reach, leads, or other relevant outcomes, where available.
• Practical assessment: Shortlisted candidates may be asked to complete a brief, job-related content task to evaluate creativity, execution, and attention to detail.

5. Key Shortlisting Criteria

Prioritize candidates who demonstrate:

• Strong social media management and content creation skills.
• Good-quality Reels and visual content.
• Effective copywriting and content planning.
• A relevant portfolio with evidence of hands-on execution.
• The ability to manage multiple client accounts independently.

SEO, paid advertising, analytics, and email marketing are additional advantages rather than primary selection criteria.

Compliance Note: Hiring decisions must be based on job-related skills, experience, and suitability. Visa preferences and compensation terms should be assessed in accordance with applicable UAE employment requirements.

Pay: AED1,500.00 - AED3,000.00 per month

Work Location: In person