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    • Ensure all marketing materials and communications reflect our luxury positioning.
    • Contribute to the continuous improvement of marketing activities and customer…
    • View all The First Group Hospitality jobs - Abu Dhabi jobs
    • Salary Search: Marketing Executive salaries in Abu Dhabi
    • See popular questions & answers about The First Group Hospitality
    • Liaises with the regional marketing team regarding joint marketing or promotional and PR opportunities;
    • Relevant certifications in marketing or management may…
    • Support the planning and execution of integrated marketing campaigns and advertising activities across all relevant channels.
    • Provides marketing assistance and act as a marketing subject matter expert for GMs, Sales Leaders and Managers, and Revenue leaders.
    • Previous experience in a marketing, communications, digital marketing, or similar role is preferred.
    • Good understanding of digital marketing, social media…
    • Successful execution of marketing campaigns and partnerships.
    • Ensure all marketing outputs meet brand standards and support business objectives.
    • Ranked on Google and AI search (ChatGPT, Gemini) for restaurant marketing.
    • Target warm triggers: new restaurant openings, rebrands, weak Instagram accounts.
    • Develop Digital Marketing Strategies: Create and execute strategies aligned with the hotel’s commercial objectives, brand positioning, and revenue targets.
    • Manage marketing budgets and ensure cost-effective execution.
    • Develop and implement marketing strategies tailored to the UAE F&B market.
    • Contribute in the implementation of marketing strategies.
    • Solid knowledge of marketing techniques and principles.
    • Support website updates, email marketing, promotions, and other digital marketing activities when required.
    • Digital marketing: 2 years (Preferred).
    • Prepare regular sales and marketing reports for management.
    • Perform other related sales and marketing duties as assigned.
    • Foodmark aim to deliver an exceptional guest experience and value for money through brands which include Carluccio's, Zafran and Max's Restaurant across the GCC…
    • Maximize restaurant profitability; monitor the use of controls to ensure they remain effective.
    • Monitor labor costs and monitor the restaurant’s budget to…
    • Coordinate content requirements with restaurant and operations teams.
    • Assist during restaurant events, activations and shoots to ensure required content is…

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social media marketing
Marketing Executive
Permanent, Full-time

Job details

Pay information not provided
Permanent, Full-time
Abu Dhabi

Full job description

Overview:

About The First Group Hospitality


The First Group Hospitality is a Dubai-headquartered, full-service hospitality management company specialising in hotel operations, asset management, and F&B strategy. With a team of industry veterans and a proven track record, the company delivers tailored solutions that enhance efficiency, optimise revenue, and maximise asset value for investors and hotel owners. As a trusted third-party hotel management provider, The First Group Hospitality partners with leading global brands to drive operational excellence and long-term profitability, thanks to expertise spanning property performance optimisation, cost management, and guest experience enhancement. Beyond management, The First Group Hospitality develops and operates a dynamic portfolio of upscale hotels, residences, and award-winning restaurants, creating high-value hospitality assets that stand out in the market.

For more information, visit tfghospitality.com

Job Description:
We are seeking a Marketing Executive to support brand communications, campaigns, content creation, and audience engagement. Responsibilities include, but are not limited to:
  • Support the planning and execution of marketing campaigns and promotional activities.
  • Create content for social media, websites, newsletters, email campaigns, and digital platforms.
  • Manage and update social media channels in line with the brand strategy.
  • Assist with content calendars, campaign plans, marketing briefs, and reports.
  • Coordinate photography, videography, graphic design, and creative production requirements.
  • Support the promotion of memberships, equestrian programmes, hospitality experiences, events, and private functions.
  • Assist with website updates, listings, brochures, presentations, and marketing collateral.
  • Coordinate with membership, sales, hospitality, equestrian, events, and operations teams.
  • Support marketing activations, launches, exhibitions, networking events, and promotional activities.
  • Assist with media, influencer, agency, supplier, and partner coordination.
  • Conduct market research and monitor competitor activity and industry trends.
  • Track campaign performance, social media engagement, website traffic, leads, and conversions.
  • Prepare marketing reports, presentations, schedules, and performance updates.
  • Ensure all marketing materials and communications reflect our luxury positioning.
  • Assist with managing marketing budgets, timelines, approvals, and suppliers.
  • Maintain accurate records of marketing activities, content, campaigns, and partnerships.
  • Support public relations, press releases, media opportunities, and brand communications.
  • Maintain confidentiality when handling business, member, client, and campaign information.
  • Contribute to the continuous improvement of marketing activities and customer experience.
  • Perform other marketing, communications, branding, and administrative duties as required.
Desired Skill & Expertise:
  • 2+ years of experience in marketing, communications, social media, hospitality, luxury, lifestyle, events, or a similar role.
  • Strong understanding of social media, content creation, digital marketing, and brand communications.
  • Excellent written, verbal, and interpersonal communication skills.
  • Strong creative ability with excellent attention to detail.
  • Proficiency in social media platforms, content management systems, email marketing tools, Canva, and Microsoft Office.
  • Basic knowledge of digital analytics, SEO, paid advertising, and campaign reporting is an advantage.
  • Strong organisational, multitasking, and time-management skills.
  • Experience in luxury hospitality, lifestyle, equestrian, events, or private members’ clubs is desirable.
  • Professional, polished, proactive, and confident in representing a luxury brand.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Knowledge of the UAE market and local cultural expectations is an advantage.
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