Restaurant Marketing jobs

Job Description – Marketing & Social Media Executive

Industry: Café, Restaurant & Retail (Flowers)
Department: Marketing
Reports To: Operation Manager

Job Purpose

The Marketing & Social Media Executive will be responsible for planning and executing marketing activities for the company's cafés, restaurants, and retail flower business. The role will focus on social media management, content creation, digital marketing, promotions, influencer collaborations, brand awareness, customer engagement, and increasing sales across all business units.

Key Responsibilities

1. Social Media Management

• Manage Instagram, Facebook, TikTok, Google Business Profile, and other relevant platforms.
• Prepare and maintain a monthly social media content calendar.
• Create and publish attractive posts, reels, stories, videos, and promotional content.
• Manage social media pages for cafés, restaurants, and retail flower outlets.
• Respond professionally to customer comments, inquiries, reviews, and messages.
• Monitor social media trends and develop relevant content.

2. Café & Restaurant Marketing

• Promote food, beverages, new menu items, special offers, seasonal promotions, and events.
• Create engaging food and beverage photography and video content.
• Promote dine-in, takeaway, delivery, catering, and special dining experiences.
• Develop campaigns for Ramadan, Eid, Valentine's Day, Christmas, UAE National Day, and other occasions.
• Coordinate with restaurant teams to promote new products and offers.

3. Retail Flower Marketing

• Develop marketing campaigns for fresh flowers, bouquets, flower arrangements, plants, gifts, and floral products.
• Promote daily and seasonal flower collections through social media and digital channels.
• Create attractive content for bouquets, arrangements, flower boxes, wedding flowers, gifts, and special occasions.
• Promote flower sales for Valentine's Day, Mother's Day, weddings, birthdays, anniversaries, corporate gifting, and other occasions.
• Coordinate with the floral/design team to photograph and promote new arrangements and products.
• Develop campaigns to increase retail flower sales and customer visits.
• Monitor competitor flower shops and identify new products, trends, and promotional opportunities.

4. Content Creation

• Take high-quality photographs and videos of food, beverages, flowers, bouquets, retail products, outlets, events, and customer experiences.
• Create reels, promotional videos, stories, posters, and digital advertisements.
• Ensure content is visually attractive and consistent with the company's brand identity.
• Coordinate professional photo/video shoots when required.

5. Digital Marketing

• Plan and manage paid advertising campaigns through Meta, Instagram, TikTok, Google, and other relevant platforms.
• Monitor campaign performance, reach, engagement, leads, sales, and advertising costs.
• Prepare regular marketing performance reports.
• Recommend improvements based on campaign results and customer behavior.

6. Influencer & Collaboration Management

• Identify suitable food bloggers, lifestyle influencers, flower influencers, and content creators.
• Coordinate influencer visits, product tastings, restaurant experiences, and flower collaborations.
• Arrange promotional collaborations within approved budgets.
• Track and report the results of influencer campaigns.

7. Promotions & Events

• Support marketing and promotion of restaurant events, café activations, flower exhibitions, product launches, and seasonal campaigns.
• Develop promotional materials for events and special occasions.
• Coordinate with operations, floral, sales, and management teams for successful campaign execution.

8. Brand Management

• Maintain consistent branding across all cafés, restaurants, and flower retail outlets.
• Ensure marketing materials, social media content, promotions, and advertisements follow company brand guidelines.
• Monitor competitor activities in the F&B and flower retail markets.
• Suggest new marketing ideas, products, campaigns, and customer engagement activities.

Required Qualifications & Experience

• Bachelor's degree or Diploma in Marketing, Digital Marketing, Communications, or a related field.
• 3–6 years of relevant marketing and social media experience, preferably in F&B, hospitality, retail, flowers, or lifestyle businesses.
• Experience managing social media accounts and digital marketing campaigns.
• Knowledge of Instagram, TikTok, Facebook, Google Business Profile, and Meta Ads.
• Experience in photography, videography, Canva, CapCut, Photoshop, or similar tools is preferred.
• UAE market experience is an advantage.

Key Skills

• Social media management
• Digital marketing
• Content creation
• Food and product photography
• Floral product marketing
• Influencer marketing
• Retail marketing
• F&B marketing
• Creative campaign development
• Copywriting
• Customer engagement
• Event and promotional marketing
• Market and competitor analysis
• Strong communication and coordination skills

Pay: AED6,000.00 - AED9,000.00 per month

Work Location: In person