Pharmaceutical Marketing jobs in Dubai

Job Description – Head of MarketingPosition

Head of Marketing

Department

Marketing

Reports To

Chief Executive Officer / Chief Commercial Officer

Location

Dubai, UAE

Job Summary

The Head of Marketing is responsible for developing and executing the organization's overall marketing strategy to strengthen brand positioning, drive business growth, increase market share, and support sales across domestic and international markets. The role oversees brand management, product marketing, digital marketing, trade marketing, market research, communications, and marketing operations while ensuring alignment with the company's strategic objectives.

Key ResponsibilitiesStrategic Leadership

• Develop and implement the annual marketing strategy aligned with business objectives.
• Build and strengthen the company's brand portfolio across global markets.
• Identify market opportunities, emerging trends, and customer insights to drive business growth.
• Prepare and manage the annual marketing budget and ensure optimal return on investment.
• Lead, mentor, and develop the marketing team to achieve high performance.

Brand Management

• Define and execute brand positioning, identity, and communication strategies.
• Ensure consistency of brand messaging across all customer touchpoints.
• Monitor brand performance and implement initiatives to enhance brand equity.
• Lead brand launches, repositioning, and promotional campaigns.

Product Marketing

• Collaborate with R&D, Product Development, and Sales teams during new product development.
• Develop product launch plans, pricing strategies, and go-to-market initiatives.
• Analyze product performance and recommend portfolio optimization.

Digital Marketing

• Oversee digital marketing strategies including website, SEO, SEM, social media, email marketing, and online advertising.
• Monitor digital campaign performance using analytics and optimize marketing spend.
• Drive customer engagement and lead generation through digital channels.

Trade Marketing

• Develop trade marketing programs to support distributors, retailers, and key accounts.
• Plan promotional campaigns, merchandising initiatives, and point-of-sale materials.
• Work closely with Sales to improve product visibility and market penetration.

Market Research & Consumer Insights

• Conduct market research to understand consumer behaviour, competitor activities, and industry trends.
• Translate market insights into actionable marketing strategies.
• Evaluate customer feedback to improve products and marketing initiatives.

Corporate Communications

• Manage public relations, media relations, and corporate communications.
• Oversee participation in exhibitions, trade fairs, and corporate events.
• Ensure effective internal and external communication of marketing initiatives.

Performance Management

• Define marketing KPIs and monitor campaign effectiveness.
• Prepare monthly and quarterly marketing performance reports.
• Measure ROI for all marketing activities and recommend improvements.

Stakeholder Management

• Collaborate with Sales, R&D, Supply Chain, Finance, and International Business teams.
• Manage relationships with advertising agencies, creative partners, media houses, and research agencies.
• Support distributors and regional marketing teams in executing local marketing initiatives.

Key Performance Indicators (KPIs)

• Brand awareness and brand equity growth.
• Revenue contribution from marketing initiatives.
• Market share growth.
• Successful product launches.
• Lead generation and conversion rates.
• Digital engagement and website performance.
• Return on Marketing Investment (ROMI).
• Marketing budget adherence.
• Customer acquisition and retention.
• Campaign effectiveness and ROI.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• MBA in Marketing is preferred.

Experience

• 12–18 years of progressive marketing experience.
• Minimum 5 years in a senior marketing leadership role.
• Experience in FMCG, cosmetics, beauty, fragrance, consumer goods, or manufacturing industries is highly preferred.
• Experience managing international brands and multi-country marketing activities is an advantage.

Skills & Competencies

• Strategic marketing and business planning.
• Brand management and portfolio development.
• Product marketing and innovation.
• Digital marketing and marketing analytics.
• Trade marketing and channel development.
• Budgeting and financial acumen.
• Leadership and people management.
• Excellent communication and presentation skills.
• Negotiation and stakeholder management.
• Strong analytical and problem-solving abilities.
• Project management and execution excellence.

Working Relationships

Internal: CEO, Commercial, Sales, R&D, Supply Chain, Finance, HR, Product Development, International Business.

External: Advertising agencies, media partners, distributors, retailers, research agencies, digital agencies, PR firms, and event organizers.

Pay: AED25,000.00 - AED30,000.00 per month

Work Location: In person