This role is for someone who understands performance marketing in depth and knows how to turn ad spend into real business results. You should be confident in managing campaigns across Google and Meta, reading performance data properly, improving conversion paths, and identifying where problems are coming from whether in the campaign setup, tracking, landing page, website flow, or ad account structure.

This is not a general marketing or content-focused role. We are looking for someone who is strong in paid acquisition, conversion thinking, and day-to-day performance optimization.

Key Responsibilities

Plan, launch, manage, and optimize paid campaigns across Google Ads and Meta Ads
Improve lead volume, lead quality, and overall campaign efficiency
Monitor campaign performance closely and make regular data-based optimizations
Manage budgets carefully and allocate spend based on performance
Review and improve landing pages, lead forms, offers, and calls to action to increase conversion rates
Ensure proper setup and monitoring of tracking, tags, pixels, and conversion events
Work with tools such as Google Tag Manager, Google Search Console, and GA4 to support accurate tracking and performance analysis
Identify performance issues and determine whether they are caused by targeting, creative, bidding, tracking, landing pages, website issues, or account structure
Work closely with sales and management to understand lead quality and improve campaign targeting accordingly
Prepare clear reports on lead generation performance, cost per lead, conversion trends, and return on marketing spend
Stay updated with platform changes, best practices, and new performance marketing opportunities

Requirements

Proven hands-on experience in performance marketing and paid lead generation
Strong working knowledge of Google Ads and Meta Ads
Good understanding of campaign structure, bidding strategies, audience targeting, retargeting, and optimization
Strong knowledge of Google Tag Manager, conversion tracking, pixels, and attribution
Good understanding of Google Search Console, GA4, and website or landing page performance basics
Strong grasp of landing page principles, user journey, lead form structure, and call-to-action placement
Ability to identify and solve performance issues quickly and practically
Comfortable working with numbers, reports, and performance metrics
Strong communication skills and ability to work closely with sales and management
Organized, proactive, and focused on results

Preferred

Experience in travel, tourism, visa services, or any lead-driven business
Experience managing campaigns focused on lead generation rather than only awareness or engagement
Familiarity with CRM systems and lead tracking processes
Experience working with web or technical teams to resolve tracking or landing page issues

Who We Are Looking For

We are looking for someone who is commercially aware, performance-driven, and comfortable taking ownership. The right candidate should be able to look beyond ad metrics alone and understand the full journey from click to lead.
You should be someone who can spot issues, make smart decisions, test new ideas, and continuously improve results with a practical, business-focused mindset.

Job Type: Full-time

Pay: AED7,000.00 - AED8,000.00 per month

Work Location: In person

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