Optometrist jobs

Job Title: Senior Social Media & Lead Generation Manager (Healthcare)

Location: UAE

Language Requirement: Fluent Arabic (Required) | English (Professional Working Proficiency)

Experience: 5–10 Years in UAE Healthcare Social Media Marketing & Lead Generation

Job Purpose

We are seeking a results-driven Senior Social Media & Lead Generation Manager with strong hands-on experience in the UAE healthcare sector. This role is directly responsible for driving patient acquisition, building end-to-end lead generation funnels, and managing multi-channel paid and organic social media strategies across healthcare operations.

The ideal candidate blends high-impact creative storytelling with data analytics to deliver measurable ROI, lower Cost Per Lead (CPL), and drive patient conversion for our clinical and medical services.

Key Responsibilities1. Lead Generation & Performance Marketing (Primary Focus)

• Design, deploy, and manage end-to-end performance marketing campaigns (Meta Ads, Google Ads, TikTok, LinkedIn) targeting specific patient demographics across the UAE.
• Build, optimize, and test digital conversion funnels (landing pages, lead forms, WhatsApp automation, and CRM integrations) to streamline patient inquiry handling.
• Establish clear KPI targets for lead volume, Cost Per Lead (CPL), Cost Per Acquisition (CPA), and lead-to-appointment conversion rates.
• Implement retargeting campaigns to re-engage prospective patients at various stages of the decision-making process.

2. Social Media Management & Brand Strategy

• Oversee social media platforms (Instagram, Facebook, LinkedIn, TikTok, YouTube) tailored to UAE market nuances and healthcare consumer behavior.
• Formulate organic and paid content strategies that position our healthcare facilities, doctors, and specialized medical treatments as trusted industry leaders.
• Ensure all marketing collateral and communications comply strictly with UAE healthcare advertising regulations (MOHAP, DHA, DoH, or SHA standards).

3. Data Analytics & Optimization

• Monitor daily, weekly, and monthly campaign performance using analytical tools (Google Analytics, Meta Events Manager, CRM analytics, Google Looker Studio).
• Conduct continuous A/B testing on ad creatives, copy, audience segmentations, and landing page designs to maximize conversion rates.
• Provide actionable insights and executive dashboards to senior management detailing marketing spend against patient intake and revenue impact.

4. Community Engagement & Content Coordination

• Engage with local audiences in culturally relevant Arabic, addressing patient inquiries quickly and professionally to foster brand trust.
• Collaborate with medical personnel, doctors, and internal creative teams to produce video content, patient testimonials, educational reels, and clinic tours.

Requirements & Qualifications

• Experience: 5 to 10 years of hands-on social media marketing and performance lead generation experience specifically within the UAE Healthcare Industry (Clinics, Hospitals, or Medical Centers).
• Language Skills: Native or fluent Arabic speaker (mandatory for content creation, local positioning, and ad copy). Strong command of English is highly preferred.
• Technical Mastery:
• Expert proficiency in Meta Business Suite, Google Ads, TikTok Ads Manager, and LinkedIn Campaign Manager.
• Deep experience with Web Analytics (GA4), Pixel tracking, conversion API setup, and UTM tracking parameters.
• Hands-on experience with healthcare CRM tools, landing page builders, and automated messaging workflows (WhatsApp Business API, chatbots).
• Regulatory Knowledge: Sound understanding of UAE medical advertising laws and authority guidelines (MOHAP/DHA/DoH/SHA).
• Mindset: Highly analytical, revenue-focused, self-driven, and adept at managing end-to-end campaign lifecycles independently.

Work Location: In person