Digital Marketing Specialist jobs in Abu Dhabi

About the Opportunity

We are seeking a highly skilled, proactive, and results-driven Marketing Specialist / Marketing Manager to oversee and execute comprehensive digital marketing strategies for our growing portfolio of clients.

This is not simply a Media Buyer position. We are looking for a marketing professional who understands the entire marketing process, from strategy development and campaign execution to lead generation, conversion optimization, performance analytics, and business growth.

The ideal candidate is analytical, creative, highly organized, and capable of taking ownership of marketing initiatives while collaborating effectively with sales, call center, and other internal teams.

Key Responsibilities

Marketing Strategy & Campaign Management

• Develop, implement, and manage comprehensive digital marketing strategies.
• Manage paid advertising campaigns across Meta (Facebook/Instagram), Google Ads, and other relevant platforms.
• Continuously test, optimize, and scale campaigns to maximize performance and return on investment.
• Identify opportunities to improve lead quality, reduce acquisition costs, and increase client conversions.

Lead Generation & Conversion Optimization

• Develop and optimize landing pages, marketing funnels, and lead generation campaigns.
• Analyze customer journeys and identify opportunities to improve conversion rates.
• Focus on generating qualified leads that translate into appointments, sales, and measurable business results.
• Implement improvements based on campaign data and sales team feedback.

Performance Tracking & Analytics

• Monitor advertising performance, conversion tracking, attribution, and marketing analytics.
• Manage tracking pixels, conversion events, and reporting tools.
• Evaluate key performance indicators, including cost per qualified lead, conversion rates, customer acquisition costs, and ROI.
• Identify performance gaps and implement corrective strategies.

Creative Strategy & Content Direction

• Develop advertising concepts, messaging strategies, and creative recommendations.
• Collaborate with designers, content creators, and other marketing personnel.
• Provide direction on advertising creatives, campaign messaging, and content effectiveness.
• Support social media marketing, SEO, and organic marketing initiatives as needed.

Cross-Department Coordination

• Work closely with call center and sales teams to evaluate lead quality and conversion performance.
• Incorporate feedback from appointment-setting and sales activities into marketing optimization.
• Coordinate with internal teams to ensure marketing initiatives support overall business objectives.

Daily Marketing Operations & Reporting

• Monitor active campaigns, advertising budgets, and marketing performance daily.
• Participate in regular virtual meetings and provide timely updates.
• Prepare performance reports, identify challenges, and recommend actionable improvements.
• Maintain accountability for assigned projects, deadlines, and marketing outcomes.

Qualifications & Requirements

• Proven professional experience in digital marketing, performance marketing, or marketing management.
• Strong hands-on experience with Meta Ads Manager and Google Ads.
• Demonstrated ability to manage successful lead generation campaigns and improve conversion performance.
• Experience with landing pages, marketing funnels, conversion tracking, and analytics platforms.
• Strong understanding of advertising metrics, campaign optimization, and return on investment.
• Experience with CRM platforms, marketing automation, and lead management systems is highly desirable.
• Excellent analytical, problem-solving, organizational, and communication skills.
• Ability to work independently, manage competing priorities, and meet deadlines.
• Strong written and spoken English communication skills.
• Previous experience in healthcare, dental, chiropractic, or other service-based marketing is an advantage.
• Experience coordinating or supervising marketing assistants, designers, or other marketing team members is preferred.

What We're Looking For

We are especially interested in candidates who:

• Take initiative rather than waiting for instructions.
• Think strategically while remaining comfortable with hands-on execution.
• Understand that successful marketing is measured by lead quality, conversions, revenue, and client results, not simply impressions or clicks.
• Can identify problems, recommend solutions, and independently implement improvements.
• Communicate proactively and work effectively with remote teams.
• Are committed to continuous improvement, accountability, and measurable results.

Work Arrangement

This is a fully remote opportunity

Candidates must have a reliable internet connection, a suitable remote working environment, and the ability to participate in scheduled virtual meetings and coordinate with our U.S.-based team.

Pay: AED5,500.00 - AED11,000.00 per month

Application Question(s):

• How soon can you start if offered the position?
• Why did you leave your last job? If still employed, why are you looking for a different job?
• What is your desired monthly pay?
• Answering all the screening questions is required. If you missed any previous questions, please go back or put your answers here.
• Are you available to be online from 8 AM Pacific Time to 5 PM Pacific Time? (USA time zone) Monday through Friday?
• How fluent are you in English?
• Briefly describe some of your marketing career highlights

Work Location: Remote