Digital Marketing Specialist jobs

Digital Marketing Specialist

Key Responsibilities

Search Engine Optimization (SEO)

• Develop and implement on-page, off-page, and technical SEO strategies.
• Conduct keyword research and competitor analysis.
• Optimize website content, landing pages, product pages, and metadata.
• Monitor website health and resolve technical SEO issues.
• Improve keyword rankings and organic traffic.
• Prepare monthly SEO performance reports.

Google Ads & Paid Search

• Plan, launch, and optimize Google Ads campaigns, including Search, Display, Shopping, YouTube, and Performance Max.
• Conduct keyword research and audience targeting.
• Monitor budgets, bids, and campaign performance.
• Improve Quality Score, CTR, conversion rate, and ROAS.
• Track conversions and optimize campaigns based on performance.

Meta Ads

• Create, manage, and optimize Facebook and Instagram advertising campaigns.
• Build custom audiences, lookalike audiences, and remarketing campaigns.
• Perform A/B testing on creatives, copy, and targeting.
• Monitor campaign performance and optimize for lead generation and sales.
• Manage Meta Pixel and conversion tracking.

E-commerce Management

• Manage and maintain the company's e-commerce platform.
• Upload and update products, pricing, descriptions, images, and inventory.
• Optimize product pages for SEO and conversion.
• Manage promotions, offers, and online merchandising.
• Monitor customer experience and recommend improvements to increase online sales.

Website Management

• Manage and update company websites using WordPress.
• Create and optimize landing pages.
• Ensure websites are user-friendly, responsive, and up to date.
• Coordinate with developers for website enhancements and issue resolution.

Analytics & Performance Tracking

• Monitor website and campaign performance using Google Analytics 4 (GA4), Google Search Console, Google Tag Manager, and Meta Business Suite.
• Set up and maintain conversion tracking.
• Generate weekly and monthly reports with actionable insights.
• Analyze user behavior and recommend optimization strategies.

Digital Marketing

• Execute integrated digital marketing campaigns across multiple channels.
• Coordinate with the creative team to ensure high-performing digital assets.
• Support email marketing and remarketing campaigns.
• Research competitors and identify growth opportunities.

Requirements

• Bachelor's degree in Marketing, Business, Digital Marketing, or a related field.
• 3–5 years of experience in digital marketing.
• Proven experience managing Google Ads and Meta Ads campaigns.
• Strong knowledge of SEO (on-page, off-page, and technical SEO).
• Experience managing WordPress websites and e-commerce platforms.
• Proficiency in Google Analytics 4 (GA4), Google Search Console, Google Tag Manager, Merchant Center, and Meta Business Suite.
• Strong analytical, reporting, and campaign optimization skills.
• Excellent communication, organization, and project management skills.

Preferred Qualifications

• Experience with WordPress/WooCommerce.
• Knowledge of Conversion Rate Optimization (CRO).
• Experience with CRM platforms such as Monday.com, HubSpot, or Salesforce.

Basic HTML/CSS knowledge is an advantage

Required Candidates share CV to recruitment@buhaleeba.ae

Pay: AED6,000.00 - AED8,500.00 per month

Work Location: In person