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    • Strong understanding of digital-first brand building.
    • Define brand positioning, messaging and campaigns across key service categories.
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Job Post Details

Brand Manager - job post

Urban Company
3.6 out of 5 stars
Dubai
AED8,000 - AED12,000 a month

Job details

Pay

  • AED8,000 - AED12,000 a month

Job type

  • Permanent

Location

Dubai

Full job description

Job Title: Brand Manager

Job Location: Dubai, UAE (only for candidates with prior UAE experience)

About Urban Company:

Urban Company is Asia’s largest home services platform, present across India, UAE, Singapore, and Saudi Arabia. Our mission is to empower professionals to deliver high-quality services at home through technology and training. With services spanning cleaning, beauty, wellness, repairs and more, we’re transforming how people access trusted professionals.

About the UAE business

The UAE is one of Urban Company's fastest-growing and most strategic international markets. The UAE marketing team runs high-performance campaigns across digital and offline channels to drive growth, retention, and category expansion. We operate with a startup mindset – fast-paced, deeply collaborative, and highly data-driven.

We're looking for a Brand Manager who can build a brand consumers love while driving measurable business growth. This role sits at the intersection of brand strategy, creative execution, consumer insights and growth marketing.

What you’ll do:

You’ll own growth and marketing for one of UC UAE’s service verticals - the role involves doing everything from ideation to execution for your categories. The right candidate will need to demonstrate high ownership, bias-for-action and initiative to drive growth.

Consumer insighting

  • Deeply understand UAE consumers through data, research, and interviews
  • Translate customer insights into strategy, communication, and campaigns.
  • Stay on top of market trends and competitor activity

Own category growth

  • Drive growth for one or more service categories by increasing awareness, consideration, conversion, and repeat usage.
  • Develop and execute marketing plans aligned with category and business goals.
  • Identify growth opportunities across the customer journey and work cross-functionally to unlock them.
  • Partner closely with Product and Business teams to lead new user acquisition.
  • Experiment rapidly, measure impact and iterate.

Improve the customer journey

  • Partner with Product, CRM, and Category teams to optimize the end-to-end customer experience.
  • Improve app conversion, onboarding, pricing communication, merchandising, and customer education.
  • Design and execute experiments to improve key funnel metrics.

Lead impactful campaigns

  • Define brand positioning, messaging and campaigns across key service categories.
  • Work with creative and influencer agencies, production houses and internal teams to create high-quality campaigns.
  • Ensure consistency across app, CRM, paid marketing, offline touchpoints and partnerships.

Job Requirements

  • 2-3 years of marketing experience in the GCC [Mandatory]
  • Experience in startups, consumer internet, FMCG, e-commerce or high-growth consumer brands.
  • Strong understanding of digital-first brand building.
  • Excellent creative judgment with the ability to evaluate campaigns and content.
  • Highly analytical and comfortable working with data to make decisions.
  • Strong project management skills with the ability to manage multiple campaigns simultaneously.
  • Ability to influence cross-functional teams without formal authority.
  • Bias for action and willingness to be hands-on.

Pay: AED8,000.00 - AED12,000.00 per month

Work Location: In person

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